Binary Ink is a web applications development firm. We specialize in harnessing the power of the Internet for your company. Our focus is to solve business problems through the use of new technologies.
 

Strategy

We develop an integrated project strategy that aligns with your organizational objectives and defines specific goals – such as traffic and sales, increased efficiencies, industry recognition, and user enthusiasm. These goals inform project development and determine success. Working together, we create an end result that exceeds your expectations.

User Interface Design (UI)

UI includes the navigational and informational structure of a site – it defines how users will interact with your organization online. It's an often subtle, but important aspect of our work – and one that sets the Internet apart as a communications medium; unlike traditional media, your customers are able to guide their own experience.

Visual Design

Visual design encompasses the look and feel of a project; it breathes life into the UI and is the most apparent manifestation of your brand. Our designers bring a wealth of diversified expertise to their work. They understand how to capture complex brands and translate them onto the Internet, and how to map the visual design back to the project strategy and the specific elements of the UI.

Technology

We think of technology as a vehicle to deliver the experience to the user. We've built, integrated, and customized various interactive technologies – from commerce, content, and community to database, workflow, and information-gathering. This extensive in-house experience and our vast array of partnerships with industry leaders allow us to select and implement the most appropriate technology for each project. We then tailor the technology to facilitate the user interface, visual design, and user experience so that technology will never come between you and your customer.



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